Operators from
Entrepreneur FirstY CombinatorEntrepreneur FirstY CombinatorThey're the ones whose customers kept coming back — until the repeat revenue was impossible to ignore. I build that engine. The playbooks I ran inside L'Oréal, operated for you — not handed off in a deck.
See where your revenue leaks →Entrepreneur FirstY CombinatorEntrepreneur FirstY CombinatorIndie beauty doesn't have a product problem. It has a coming-back problem.
The gap between a brand that stalls and one big beauty fights to buy isn't talent or taste. It's the boring machine behind the first sale — the part nobody builds.
Big beauty learned this long ago: you don't win on the first purchase. You win on the fifth.
Your next stage of growth isn't in a new ad channel. It's in the buyers you already have.
I built that machine inside L'Oréal. I built and sold my own brand. Now I build it for indie brands.
Closing the gap between indie and big beauty — one repeat purchase at a time.
Not a deck. Not a course. I get into your Klaviyo, find where buyers drop off, and build the flows that bring them back — welcome, post-purchase, replenishment, win-back. Then I run them and keep tightening.
The result, on one line
More revenue from customers you already paid for.
The playbooks indie teams never see.
I know the cash pressure and the messy stack.
I build the thing, I don't email you a to-do list.
No agency layers, no juniors, no handoffs. I take a few brands at a time and stay hands-on — so you get senior work, without the markup.
Where your revenue leaks, what it's worth to fix. Small, fast, paid. Yours to keep.
I build and run your retention, month to month. No big upfront. Ends when it stops paying for itself.
For brands I believe in, I trade fee for equity.